AI visibility for law firms

By CoreTxt · Updated October 9, 2026

When someone asks an assistant for a lawyer, it tends to name firms that clearly state their practice areas, location and attorneys, and that are described the same way across directories and reviews. Clear attorney pages and consistent listings help. Outcomes cannot be promised.

What customers ask AI about law firms

Replace the brackets with your own city, service and business name. These are the kinds of questions worth testing.

• "Best [practice area] lawyer in [city]"
• "Do I need a lawyer for [situation]"
• "Lawyer who handles [case type] near me"
• "How much does a [practice area] attorney cost"
• "Is [firm name] a good firm"

What assistants need to know about your business

• One page per practice area, written for the question a client would ask, with a direct answer first.
• Attorney pages. Name, bar admissions, practice focus and office location for each lawyer.
• Where you practice. The states and courts you handle, so assistants do not send people to the wrong jurisdiction.
• Fees and process in plain words, such as how consultations work and how fees are explained.
• Directory and review consistency across legal directories and Google.

Mistakes we see often

• A single "Practice areas" page.
• Attorney bios that do not state bar admission or location.
• Case results or guarantees that break your bar's advertising rules.
• Different firm names on the website and directories.

Test it yourself

Run the questions above in ChatGPT, Gemini, Perplexity and Claude and record who is named. Our guide on how to test if AI recommends your business shows how, and the AI visibility checklist covers the basics.

A note on claims

Attorney advertising rules differ by state bar. Have any marketing claims checked against your bar's rules. No one can guarantee that an AI assistant will mention your business. The steps above make it easier for assistants to identify and describe you.

See what a full report looks like in our sample report.